Guides
Work by the playbook.
Each guide reduces a whole reference library to the path it actually argues — what to do, in what order, and the books behind every move. The tools execute these guides.
Guide23 sections · 64 books
Market a Product or Brand
A practitioner's on-ramp: from understanding a customer to producing sales you can trace
Guide10 sections · 16 books
Start a Company
A grounded on-ramp from idea to a venture that survives — built on evidence, not faith
The reference library
79 book profiles ground these guides — the thinking behind every recommendation.
- $100M Lost Chapters · Alex Hormozi
- Advertising Works 15
- Basic Marketing: A Marketing Strategy Planning Approach · William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
- Ben Horowitz - The Hard Thing About Hard Things_ Building a Business When There Are No Easy Answers (2014, HarperBusiness) - libgen.li
- Blitzscaling
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant · W. Chan Kim, Renée Mauborgne
- Breakthrough Advertising · Eugene Schwartz
- Building a StoryBrand
- Company of One: Why Staying Small Is the Next Big Thing for Business · Paul Jarvis
- Confessions of an Advertising Man · David Ogilvy
- Contagious: Why Things Catch On · Jonah Berger
- Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful · Joe Pulizzi
- Crossing the Chasm, 3rd Edition (Collins Business Essentials)
- Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning · Martin Wass, Magnus Unemyr
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know · Mark Jeffery
- Differentiate or Die: Survival in Our Era of Killer Competition · Jack Trout, Steve Rivkin
- Disciplined Entrepreneurship Workbook · Bill Aulet
- Epic Content Marketing: Break through the Clutter with a Different Story · Joe Pulizzi, Brian Piper
- Facebook Advertising · Edwards, Charles
- Founder’s Pocket Guide_ Founder Equity Splits
- Founder’s Pocket Guide_ Raising Angel Capital
- Founder’s Pocket Guide_ Startup Valuation
- Google Analytics and GA4: Improve Your Online Sales by Better Understanding Customer Data · Christopher Pittman
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising · Ryan Holiday
- Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success · Sean Ellis, Morgan Brown
- Hacking Marketing
- Hooked: How to Build Habit-Forming Products · Nir Eyal, Ryan Hoover
- How Brands Grow: What Marketers Don't Know · Byron Sharp
- Inbound Marketing: Attract, Engage, and Delight Customers Online · Brian Halligan, Dharmesh Shah
- Influence (Collins Business Essentials)
- Internet Marketing Essentials A Comprehensive Digital Marketing Textbook · Jeff Larson, Stuart Draper
- Internet Marketing Integrating Online and Offline Strategies · Mary Lou Roberts,_ Debra Zahay
- Internet Marketing Metrics: The 8 Most Important Metrics to Track
- Invisible Influence_ The Hidden Forces that Shape Behavior
- Jump Start Your Marketing Brain_ Scientific Advice and Practical Ideas
- Lean Analytics: Use Data to Build a Better Startup Faster · Alistair Croll, Benjamin Yoskovitz
- Made to Stick: Why Some Ideas Survive and Others Die · Chip Heath, Dan Heath
- Marketing 3.0: From Products to Customers to the Human Spirit · Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Marketing 4.0: Moving from Traditional to Digital · Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Marketing 5.0: Technology for Humanity · Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Marketing Made Simple
- Marketing Management · Philip Kotler, Kevin Lane Keller
- Marketing of services
- Marketing plans how to prepare them, how to use them · McDonald, Malcolm
- Mastering search advertising how the top 3 of search advertisers dominate Google AdWords · Stokes, Richard, 1971-
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It · April Dunford
- Ogilvy on Advertising · David Ogilvy
- Permission Marketing: Turning Strangers Into Friends and Friends Into Customers · Seth Godin
- Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media · Paul Springer, Mel Carson
- Positioning: The Battle for Your Mind · Al Ries, Jack Trout
- Pre-Suasion: A Revolutionary Way to Influence and Persuade · Robert B. Cialdini
- Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data · Omer Artun, Dominique Levin
- Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future · Patrick Hanlon
- Principles of Marketing · Philip Kotler, Gary Armstrong
- Profit First · Mike Michalowicz
- Purple Cow: Transform Your Business by Being Remarkable · Seth Godin
- Running Lean (Lean Series)
- Scientific Advertising · Claude C. Hopkins
- Search Engine Advertising: Buying Your Way to the Top to Increase Sales · Catherine Seda
- Sprint_ How to Solve Big Problems and Test New Ideas in Just Five Days
- Start With Why · Simon Sinek
- Starting an Online Business and Internet Marketing 2021 · S. K. Holder
- Stop Random Acts of Marketing
- The $100 Startup
- The 22 Immutable Laws of Marketing · Al Ries, Jack Trout
- The Adweek Copywriting Handbook · Joseph Sugarman
- The AI Marketing Canvas: A Five-Step AI Plan for Marketers · Rajkumar Venkatesan, Jim Lecinski
- The Brand Flip (Voices That Matter)
- The Brand Gap (AIGA Design Press)
- The Complete Idiot's Guide to Direct Marketing · Robert W. Bly
- The E-Myth Revisited · Michael E. Gerber
- The Positioning Manual for Indie Consultants · Philip Morgan
- The Startup Owner_s Manual_ The Step-by-Step Guide for Building a Great Company
- The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed · Bruce C. Brown
- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer · Marcus Sheridan
- This Is Marketing: You Can't Be Seen Until You Learn to See · Seth Godin
- Traction_ Get a Grip on Your Business
- Traction: A Startup Guide to Getting Customers · Gabriel Weinberg, Justin Mares
- Web Copy That Sells · Maria Veloso